Learning targets:

• I can recognize how color can be used to influence advertising and the effects it has on consumers.
• I can create an 8.5 x 11 inch Photoshop document.
• I can use Photoshop’s type tool and options to add color and fonts to my words.

In the advertising and marketing world, it is crucial to understand how colors affect our moods, in order to get the correct reaction from the audience. By using the wrong colors and invoking the incorrect reaction could be detrimental to the company and the campaign.

Hair Love – Oscar-Nominated Short Film

Hair Love, an Oscar-nominated animated short film from Matthew A. Cherry, tells the heartfelt story of an African American father learning to do his daughter’s hair for the first time.