Learning targets:
Assignment notes:
I have added a graded Color Theory form in the Google classroom and separated the Photoshop portion of the assignment.
How many questions do you have left to answer? How far along are you with your Photoshop work? Do you need one extra day?
Learning targets:
In the advertising and marketing world, it is crucial to understand how colors affect our moods, in order to get the correct reaction from the audience. By using the wrong colors and invoking the incorrect reaction could be detrimental to the company and the campaign.
Hair Love – Oscar-Nominated Short Film
Hair Love, an Oscar-nominated animated short film from Matthew A. Cherry, tells the heartfelt story of an African American father learning to do his daughter’s hair for the first time.
Learning targets:
In the advertising and marketing world, it is crucial to understand how colors affect our moods, in order to get the correct reaction from the audience. By using the wrong colors and invoking the incorrect reaction could be detrimental to the company and the campaign.
Hair Love – Oscar-Nominated Short Film
Hair Love, an Oscar-nominated animated short film from Matthew A. Cherry, tells the heartfelt story of an African American father learning to do his daughter’s hair for the first time.
Learning target:
In the advertising and marketing world, it is crucial to understand how colors affect our moods, in order to get the correct reaction from the audience. By using the wrong colors and invoking the incorrect reaction could be detrimental to the company and the campaign.
Learning Target:
Evaluation process:
Open your slide deck so it is visible and dock it on the right side of your computer screen.
Open the Google forms provided in the 6 Words assignment and dock the form to the left side of your screen.
Six Words:
Slide 1- Six words; describe your life.
Slide 2 – Six words; happiness is …
Slide 3 – Six words; My hope for the future is …
Slide 4 – Put six words into a statement and add a photo to go with it.
Slide 5 – Six-word memoirs – Not all adjectives.
noun
Deadline – Friday, Feb. 7
I can create a clear and concise thought into 6 words.
Six Words:
Slide 1- Six words; describe your life.
Slide 2 – Six words; happiness is …
Slide 3 – Six words; My hope for the future is …
Slide 4 – Put six words into a statement and add a photo to go with it.
Slide 5 – Six-word memoirs – Not all adjectives.
Deadline – Friday, Feb. 7
Six Words:
Slide 1- Six words; describe your life.
Slide 2 – Six words; happiness is …
Slide 3 – Six words; My hope for the future is …
Slide 4 – Put six words into a statement and add a photo to go with it.
Slide 5 – Six-word memoirs – Not all adjectives.
Deadline – Friday, Feb. 7
Six Words:
Slide 1- Six words; describe your life.
Slide 2 – Six words; happiness is …
Slide 3 – Six words; My hope for the future is …
Slide 4 – Put six words into a statement and add a photo to go with it.
Slide 5 – Six-word memoirs – Not all adjectives.
Deadline – Friday, Feb. 7
Six Words:
Slide 1- Six words; describe your life.
Slide 2 – Six words; happiness is …
Slide 3 – Six words; My hope for the future is …
Slide 4 – Put six words into a statement and add a photo to go with it.
Slide 5 – Six-word memoirs – Not all adjectives.
Deadline – Friday, Feb. 7
What is a tag line and why is it important?
A tagline is a quick catchy phrase that puts a brand image in the minds of customers. Taglines are often next to the company’s logo on advertisements and are more dedicated to brand awareness. A tagline is used consistently for a company as a whole.
“Think different”
This tagline was first released in the Apple commercial called “Here’s to the Crazy Ones, Think Different” Soon after, the tagline accompanied Apple advertisements all over the place.
People began to understand that Apple was not just any old computer.
“Because you’re worth it”
The tagline is not about the product, but about the image, the product can get you: You will feel beautiful, desirable, wanted and most of all, worth it.
“I’m loving it”
This campaign tagline was launched in 2003 and still stands strong to this day. McDonald’s food might not be your healthiest choice, but being healthy isn’t the benefit McDonald’s is promising — it’s that you’ll love the taste and the convenience.
What is a slogan and why is it important?
Slogans are often used for one product or one campaign. A slogan may change regularly according to campaigns to advertise a specific aspect of a product or service, while a company tagline is used consistently for a company as a whole. Slogans carry a brand’s values and are more like an overarching company tagline.
“Melts in Your Mouth, Not in Your Hands”
M&M did not need much time to define its core value proposition. How can one piece of chocolate stand out from another? By bringing in the convenience factor. M&M is a great example of defining what makes you different from competitors.
“Tastes So Good, Cats Ask for It by Name”
Meow Mix released a simple but selling slogan, the slogan plays off the fact that every time a cat meows they are actually asking for their favorite food, Meow Mix.
Now that you have a better understanding of what advertising taglines and slogans are and why they are important open a search engine, such as Google, and find 5 advertising taglines and 5 slogans for 5 different companies. Add to your Google document your research.
Each tagline and slogan you research, describing why it is either a slogan or tagline, is worth 5 points.
Class notes:
I will not be in class tomorrow because of a CTE meeting at the district offices.
Advertising in the news:
Advertising Class 