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Advertising Design Elements & Principles

Open up your Visual Journals (Spark Pages)

Think – Pair – Share Time

What font did you choose for your Spark page? Is the font selection Sans Serif or Serif?

website-design-fonts

 

Learning target:

  • I can successfully use Photoshop tools and layers to illustrate the seven principles of design.

There are seven basic principles of design. These principles include:

  • Balancebalance
  • Contrast
  • Emphasis
  • Movement
  • Pattern
  • Rhythm
  • Unity
  • Repetition
  • Space

There are seven basic elements of design. These elements include:

  • Linespace
  • Texture
  • Color
  • Shape
  • Form
  • Value
  • Space

 

Final requirements for the project:

  • A single 10 x 10″ layer named for each Principle and Elements of Art (14 total).
  • Each layer named with the Principle or Element.
  • A definition in your own words.
  • A graphic depiction of the Principle or Element.
  • Turn in a final image file as a PSD using the naming convention lastname_elements.psd
  • Add each element to your Spark page.

How to add an image to your Spark page.

File management: Your assignment folders and files are organized and set up to classroom expectations.

Deadline: Turn your visual journal link and final Photoshop file to the Google classroom assignment by the end of the school day Thursday, March 5th. Name your final file lastname_pedesign.psd and add your designs to your visual journal (Spark page).

How will you be graded?

Each principle and element layer is worth points. If you turn in all principles and elements layers with all of the requirements you will earn 100%. If, for example, you turn in 7 layers with all requirements you will earn 50%. Turning in 10 principles and elements layers with all requirements will be graded at 71%. Turning in 1 principle and elements layers with all requirements will be graded at 7%.

If you don’t have all of the necessary requirements for each of your layers you will not receive credit for those layers.

All work will need to be turned in by Thursday, March 5th by the end of the school day to receive full credit. Late work will be assessed on completeness and marked down by 50%. No work will be accepted after a 1 week grace period. Extra time will be allowed for students with excused absences.