Open up your Visual Journals (Spark Pages)

Think – Pair – Share

Select and save one of the ads below to your Spark page and identify the top 2 principles and elements of design you recognize in the ad.

Where does your eye go first? Is there a directional flow to the ad? Describe how your eye travels through the ad.

Does the ad grab your attention? Describe how.

Describe the typography. Does the ad use a serif or sans serif type? What about the weight of the type. What typestyle does the ad use (normal, bold, italic, bold italic)? Does the typography reflect the message of the advertisement? Describe why.

Does the ad use white space or negative space? Describe how.

Who do you think is the target audience for the ad and why?

 

Mr. Wayrynen teaches you how to turn in your P&E assignment! We will have a quiz tomorrow.

Final requirements for the project:

• A single 10 x 10″ layer named for each Principle and Elements of Art (14 total).
• Each layer named with the Principle or Element.
• A definition in your own words.
• A graphic depiction of the Principle or Element.
• Turn in a final image file as a PSD using the naming convention lastname_elements.psd
• Add each element to your Spark page.

File management: Your assignment folders and files are organized and set up to classroom expectations.

Deadline: Turn your visual journal link and final Photoshop file to the Google classroom assignment by the end of the school day Thursday, March 5th. Name your final file lastname_pedesign.psd and add your designs to your visual journal (Spark page).

How will you be graded?

Each principle and element layer is worth points. If you turn in all principles and elements layers with all of the requirements you will earn 100%. If, for example, you turn in 7 layers with all requirements you will earn 50%. Turning in 10 principles and elements layers with all requirements will be graded at 71%. Turning in 1 principle and elements layers with all requirements will be graded at 7%.

If you don’t have all of the necessary requirements for each of your layers you will not receive credit for those layers.

All work will need to be turned in by Thursday, March 5th by the end of the school day to receive full credit. Late work will be assessed on completeness and marked down by 50%. No work will be accepted after a 1 week grace period. Extra time will be allowed for students with excused absences.