Advertising—Course Outline

Mr. Wayrynen, Instructor Ph: 360.604.3400 ext.7850

Email: troy.wayrynen@evergreenps.org

Program Outcomes

Students will demonstrate knowledge and understanding of basic marketing terms and how they apply to the world of advertising.

Students will be able to create print advertising using graphic design programs such as Photoshop and Illustrator.

Students will develop their understanding of ethical behavior in our society when it comes to marketing.

Students will research, manage, and communicate information to make decisions and solve problems.

Students will practice working with a team of individuals.

Students will obtain a better understanding of how companies create effective ad campaigns.

Students will demonstrate professionalism and leadership skills.

Students will prepare oral, written, and visual presentations.

Advertising is an elective that can either take care of a CCTE credit or an Art credit. Advertising will develop skills of persuasion and art when it comes to the marketplace. You will also be able to use their creative part of their brain on all projects in the class. The skills used in this class can transfer out into other areas of your world such as marketing yourself for a job, problem-solving, and teamwork. You will have a chance to take ownership of your learning.

Basic Requirements

• Each student is expected to come to class every day prepared to learn.
• Respect others. When someone is talking, be present and listen. Engage in the conversation. If
you disagree with someone, be respectful.
• Be in your seat and ready for class by the time the bell rings.
• Unexcused absences and unexcused tardies will impact your Professionalism/Leadership grade.
• Work until the end of class. Utilize the time given to you in order to have more free time after
school.
• Listening to music is allowed ONLY while working individually on papers and research. That
means no earbuds, headphones, etc in one or both ears during instruction time.
• Food is not allowed in class.
• Only clear bottled water securely capped and away from computers is acceptable.
• Playing video games on school computers is not allowed.
• Pranks, unplugging, or turning off computers will result in detentions, referrals and loss of computer privileges.
• Please don’t line up at the door before the bell rings.
• Late assignments will impact the Professionalism part of the grading.
• Derogatory or inflammatory language is not tolerated at any time.

Follow district internet usage guidelines.
• Treat school property and equipment with respect and care. If something is not working properly please let me know.
• When there is a sub you are expected to be kind and respectful and follow their rules.
• If you are absent you are responsible to talk to Mr. Wayrynen and get the make-up work. If you are planning to be gone, make sure to ask what work you will miss before you leave.

Cell Phone Policy
The use of cell phones, or any other personal digital devices, is a distraction during instruction time. For this reason, cellphones are not to be used in class unless a project requires their use. No charging of cell phones is allowed during instructional time. A student who does not cooperate will be subject to a disciplinary referral. I ask that parents refrain from calling students during school hours. If there is an emergency, the main office should be contacted. If you are unclear about any part of the cell phone
policy please let me know.

Advertising Projects: (these are a sample of the projects this semester and are subject to change)

6 Words: Slogan practice. Create words describing yourself by only using 6 words.

Photoshop Tutorial: Learn the basics of manipulating pictures with Photoshop. This is a step by step guide to get you acquainted with Photoshop.

Illustrator Tutorial: Learn graphic design on Illustrator. Learn the basics of how to manipulate lines and shapes to create ads.

Advertising CPBA: Create a logo for a club or activity using the elements of design.

Advertise a Club or Activity: Make an Advertisement using Photoshop to create an ad to promote a club, sport, or activity at Heritage. Work on the basics of print ads.

Advertising Campaign: Advertise a product or service for an existing business. Create a written plan along with multiple print ads to accompany the campaign proposal.

Magazine Cover: Create a magazine cover that focuses on a specific target market. Use Illustrator or Photoshop to make the cover.

Market research of a Decade: Create an Adobe Spark presentation of the advertising that took place during a given decade. Compare and contrast the difference between then and now.

Other assignments: These assignments include learning about the marketing mix, target markets, design layouts, how advertising impacts businesses and people’s personal lives, videos, articles, and discussions on the advertising industry, presentations.

Grading Criteria
50% Projects/Assessments: This is a project heavy class and thus projects and tests make up the major portion of your grade. You will be able to redo any projects that you feel deserve a better grade.

30% Classwork Work: may include articles and questions on advertising, notes, etc.

20% Professionalism Success: in the professional business world depends upon having employability skills including professionalism, leadership, punctuality, and teamwork. Leadership activities will be tracked by each student using the green form provided.

Professionalism will be based upon student timeliness and interaction with other people within the classroom.

Grading Scale
A = 100 – 93% B- = 82.99-80% D+ = 69.99-67%
A- = 92.99-90% C+ = 79.99-77% D = 66.99-60%
B+ = 89.99-87% C = 76.99-73% F = Below 60%
B = 86.99-83% C- = 72.99-70%

S.A.F.E. Environment
Secure–we will respect one another. We will not degrade people or make people feel uncomfortable. It is okay to disagree with one another, but when we have discussions we will be respectful.

Accountable–I and others will hold each other accountable to actions, language, work, and how we treat each other.

Fun–We will work hard, but we will also have fun. (It is my goal to make learning fun; however, this might not always be the case.)

Encouraging–We will encourage one another to do the best work and be the best citizens.
If your behavior becomes uncooperative or you use language or actions to intimidate others you will be asked to leave to go to 207.

DECA: A marketing club that is connected to Advertising. It is optional to join. There are many benefits of students who have joined and competed. There are projects we will be doing in Advertising that could be used for competition.

Your success will be based on how much you put into this class. You get what you put in. I am confident every person in this room can be successful in this class. If, at any time, you need extra help with anything do not hesitate to ask. I want you all to have a great and successful semester.

*A Note To Parents:
I encourage you to ask your student about what they are learning in class and talk about the ideas. This will help them solidify and modify what they have been learning. If there is at any time a need to contact me, please feel free.

**Grading structure and classroom policies are subject to change, but all parties will be notified of any changes. There will be a copy of the syllabus on Google classroom.